ASICS: Apparel Sponsor signing ceremony with Allianz Penang Bridge International Marathon

Date: 16 August 2012

Time: 3.00pm

Venue: Pavilion Shopping Centre, Kuala Lumpur

A ceremony will be held on 16 August to announce ASICS Malaysia as the new official apparel sponsor of the Allianz Penang Bridge International Marathon 2012, marking it’s inaugural partnership with the marathon to be held in November this year.

ASICS sponsors some 52 marathons around the world, including the New York City Marathon, Paris Marathon, Tokyo Marathon, Standard Chartered Marathon Singapore and many more. Through this sponsorship, ASICS aims to reach out to more serious runners in Malaysia and grow their market share in the region and beyond.

“Sponsoring the Allianz Penang Bridge International Marathon 2012 will further elevate ASICS’ position as a leading sports apparel label in Malaysia. We find APBIM a regional and internationally renowned marathon for serious runners that resonate our creed and image. We would like to bring the ASICS running experience to marathon participants and look forward to expanding our footprint in Malaysia especially amongst serious runners through this strategic partnership,” said Ms. Kris Lee, Assistant Brand Manager of Giga Sports Sdn Bhd, official distributor of ASICS’ in Malaysia.

YB Danny Law Heng Kiang, Chairman of the Penang Tourism Development and Culture Committee and the Allianz Penang Bridge Marathon said, “ASICS and the APBIM share a number of important philosophies about high performance, growth and success. This common ground is the making of an exciting partnership. We are delighted to be announcing this inaugural partnership with ASICS, a company globally renowned as being synonymous with high performance and innovation. No other brand can lay claim to the fact that the majority of marathon runners worldwide wear Asics apparel, especially their shoes.”

In conjunction with ASICS’ sponsorship debut, ASICS has also organised a series of running clinics which will be held, leading up to the APBIM, to allow fellow runners to prepare themselves to be physically and mentally fit for the marathon, and to show participants the benefit of running. The schedule is as follows:

Align with the clinics, ASICS will be conducting Gait Analysis’s, commonly used in sports biomechanics to help athletes run more efficiently, at their concept store in Pavilion Kuala Lumpur during this period.